Chatbots are able to remember every single one of your customer’s purchase decisions. Keeping track of all this information enables a business to better understand their customers likes and dislikes.
For reference, In 2016, the quick service restaurant sector generated approximately 281.9 billion U.S. dollars in consumer spending. That’s a lot of order information a Chatbot could track and leverage to increase customer loyalty.
If you want to learn more about designing chatbots and implementing personalized conversational commerce at your business give Designing Bots a read.
Chatbots Provide Personalized Recommendations
Chatbots can provide customers with personalized service specific to their interests. As reported by Accenture, 75% of consumers are more inclined to patronise a store (online or offline) that recognizes them by name, recommends choices based on past purchases or have knowledge of their purchase history.
Customers who are offered personalized suggestions, offers and services tend to remain loyal to the brand. As per a global poll conducted by Marketo, 79% of customers admit that they are only likely to engage with an offer if it has been personalized to reflect previous interactions they have had with the brand. You cannot expect your sales staff to remember the order history of every single customer, but you can expect a bot to do it, and do it impeccably.
Chatbots can save every customers’ order history for quicker and simpler reordering. This means that customers can reorder their favorite items or drinks from your store with just a click of a button. Increasing their ordering efficiency and customer loyalty.